We rebuilt BB's Backing two ways so Björn never had to settle for one.
BB's Backing delivers real technical depth - hosting infrastructure, performance optimization, technical SEO, API development, and strategic consulting for clients across Europe. The website didn't show it. It read as template-driven rather than expert-built, buried its booking and quote paths behind extra clicks, and gave visitors no reason to trust the work before they'd even seen it. Björn asked for a rebuild worthy of the clients he wanted to attract next.
- Audited every page and action against what a high-value prospect needs to see before they'll trust a technical partner with their infrastructure
- Rebuilt the information architecture around one clear hierarchy - Hero, Services, Proof, Contact - with calls-to-action placed at the moments visitors are most ready to act, and navigation trimmed to essentials
- Delivered two fully realized, production-ready design directions instead of a single take-it-or-leave-it option, giving Björn real optionality on tone and positioning
Two complete design systems - a light, premium-and-minimal direction built on restraint and white space, and a dark, high-impact direction built to command attention - each engineered so the full range of services reads in under ten seconds and every conversion path sits at the site's highest-intent moment.
The existing site undersold the work - template-driven, low-contrast, and short on the trust signals a technical buyer looks for before picking up the phone.
Two full, production-ready systems built from the same information architecture and the same conversion logic - differing in tone, not in rigor.
Built for the visitor who's already decided on quality and is just confirming it: a refined type system, generous white space, and a neutral palette with nothing to prove. The confidence is in what's left out - this is the team that doesn't need to shout to be heard.
Built for the visitor already comparing three agencies in open tabs: a near-black canvas, razor-sharp contrast, and CTAs positioned to be impossible to scroll past. Every pixel argues the same case - this is the team that ships, not the one still deciding on a font.
The client responded very positively to the redesign, appreciating the modern direction, the attention to detail, and the added value delivered well beyond the original scope.
What did Elysium Designs do for BB's Backing?
We rebuilt BB's Backing's website from the ground up, delivering two fully realized, production-ready design directions - a light, premium-and-minimal system and a dark, high-impact system - instead of a single take-it-or-leave-it option.
Who is BB's Backing?
BB's Backing is Björn Büttner's web services and software development studio, offering hosting infrastructure, performance optimization, technical SEO, API development, and strategic consulting to clients across Europe.
How long did the BB's Backing project take?
Elysium Designs delivered two complete BB's Backing website directions in 1 week.
What was the result?
A website that finally matches BB's Backing's technical caliber - visual authority built into every screen, conversion paths placed at the highest-intent moments, and two real design directions giving Björn strategic flexibility instead of a single fixed outcome.
